Police in KwaZulu-Natal have launched a manhunt for at least 10 armed men who robbed a jewellery store at The Pavilion shopping mall in Durban on Sunday.

Col. Robert Netshiunda, a spokesman for the KwaZulu-Natal police, told TimesLIVE, a South African media source, that the men broke into the store in the Westville mall and stole goods with an undisclosed value.

On social media, footage of the incident has been widely disseminated. 

It is alleged that at least 10 suspects stormed into a store just before 6 pm on Sunday and ordered the staff to the kitchen after showing them a gun. 

“The suspects allegedly smashed the glass counter and shelves to gain access to the jewellery,” said Netshiunda.

The Police said they are now investigating a case of business robbery.