After failing to get any significant match jersey sponsors to begin the new season, Chelsea has finally secured a front-of-shirt branding contract.

 

Infinite Athlete, an American sports technology company, and Chelsea have agreed to a front-of-shirt agreement worth more than £40 million annually.

Remember that Chelsea’s front-of-shirt sponsorship agreement with British telecommunications giant, Three, terminated at the end of the 2022–2023 season, and the two parties were unable to come to an agreement for a new deal.

Chelsea’s men’s and women’s teams may have Infinite Athlete plainly written on their shirts in their upcoming games after going roughly six Premier League games without a front-of-shirt sponsor.

The sponsorship deal covers all categories of teams at the club, including age grades and gender-based teams for the 2023-2024 season.

Chelsea’s female players will wear the newly branded shirts against Tottenham on Sunday in their Women’s Super League game.

It is also expected that Chelsea’s male team will wear the newly branded shirt when they face Fulham on Monday, October 2.

Chelsea’s new front-of-shirt deal places the club along with rivals Tottenham and Arsenal, among the Premier League’s top earners from jersey sponsorship.

Earlier this month, Manchester United confirmed a partnership from next season expected to be worth more than £60m a year. On the other hand, Liverpool’s arrangement with Standard Chartered is reportedly worth £50m a year.

However, Manchester City’s £70 million a year, shirt-sponsorship long-term deal with Etihad is said to be the most lucrative in the history of the Premier League.